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Terms & Conditions

Please read these terms of use carefully before using this website

Our site is operated by South Wales Suppliers Ltd, trading as Direct Print.

By accessing or using this website, the mobile or desktop version, you signify that you have read, understand and agree to be bound by these Terms of Use (“Terms of Use” or “Agreement”) and any other applicable law, weather or not you are a registered user of Direct Print. Direct Print may change these Terms of Use at any time, effective upon its posting to Our site. Read through any changes, and if you don’t agree to them, please stop using the platform. If you continue to use our platform you will be deemed to have accepted the updated terms and conditions, except to the extent prohibited by applicable law

About Us

Direct Print is a trading name of South Wales Suppliers Ltd. South Wales Suppliers Ltd is a company registered in England and Wales, VAT Number GB713167945, company number 04574606. Our registered office is Unit 3 Block A5 Pinewood Court, St. Davids Industrial Estate, Blackwood, Caerphilly, Wales, NP12 3SW.


You will need to register with Direct Print to place an order for products through Our Site. If any information provided by you is untrue, inaccurate, not current or incomplete or if we suspect that any information provided by you is untrue, inaccurate, not current or incomplete, we reserve the right to terminate your use of Our Site or your account.

If you are under 18, we ask that you get your parents or legal guardians’ permission before completing your account registration. You must gain the bill payer permission before you place an order online. By continuing to use Our Site and any of the services offered, you are confirming that you have received the consent of a parent or legal guardian.


All present and future copyright, design rights, unregistered designs, database rights, registered and unregistered trade, and any other present intellectual property rights and rights in the nature of intellectual property rights existing in and to Our Site including content published on them such as text, graphics, logos, banners, images, buttons, underlyinging source code and software, are owned by us or the applicable licensure. Nothing in these Terms shall be construed as assignment to you of any such intellectual property rights Any use (including copying, reproduction, duplication, transmission, or display of the content of Our Site, without express written permission) for purposes other than the viewing of information or for ordering purposes, is strictly prohibited.

Permission is granted to electronically copy, and to print in hard copy, portions of Our Site for the sole purpose of placing an order with us or using Our Site as a shopping resource. Any other use of materials on Our Site without the prior written permission of Direct Print is strictly prohibited.

Copyright Infringement

If you believe that Copyright Infringement has occurred, please provide as much evidence as you are able and send it to us at or at our postal address: Direct Print, Unit 3 Block A5 Pinewood Court, St. Davids Industrial Estate, Blackwood, Caerphilly, Wales, NP12 3SW. Please include enough information to allow us to contact you upon receiving your request

User Supplied Content

You may submit material to Direct Print in the form of comments, questions, suggestions or the like and these communications will be treated as non-confidential and non-proprietary. In doing so you waive your right to claim material infringement, including the right to approve the way in which Direct Print uses such material. Material submitted to Our Site, may be adapted, broadcast, changed, copied, disclosed, licensed, performed, posted, published, sold, transmitted or used on a royalty-free basis by Direct Print anywhere in the world in any media.
This does not relate to personal data that you submit to us, details on how we process your personal information can be found in our Privacy Policy


We process information about you in accordance with our Privacy Policy. By using Our Site you consent to such processing and you warrant that all data provided by you is accurate.

Site Usage

You agree that you will only use Our Site in a way which is consistent with the Terms and Conditions and which complies with applicable laws and regulations. You agree that you will not use Our Site to implement software viruses, code, files or programmes designed to interrupt, destroy or limit the functionality of any software, hardware or telecommunications equipment or in any other manner which would interfere with or disrupt this website.

You acknowledge that Our Site and any goods that you obtain from Our Site are provided for your personal use only and may not be commercially distributed without our permission.


Many of our product images displayed on Our Site and in advertisements and catalogues have been created by our own professional team, using imagery or garments provided by the item’s manufacturer to ensure all images are a real representation of the final product.

Purchasing Goods

All orders placed on Our Site do not constitute a contract. All orders are subject to these Terms and Conditions and are subject to acceptance by Direct Print. When orders are placed on Our Site we will send an order confirmation that the order request has been acknowledged, this email does not constitute acceptance of the order. Our acceptance is confirmed when the delivery of the order is made to you.

As part of the order confirmation process, we will request payment from your card issuer. This still does not constitute acceptance of the order.
If you are purchasing a personalised items, the payment is taken before the item is sent and we’re unable to refund once the item is personalised.

By submitting your payment details to Direct Print, you accept that we will capture funds once the order is placed. Direct Print will not accept liability for any charges applied by your card provider relating to the transaction.

Product Orders

All orders placed through Our Site are subject to Direct Print acceptance. This means that Direct Print may refuse to accept or may cancel any order, whether the order has been confirmed, for any or no reason, and without liability to you or anyone else. If your credit card has already been charged for an order that is later cancelled, Direct Print will issue you with a refund.


Direct Print will endeavour to display availability as accurately as possible. If we are unable to supply the goods requested, we will aim to assist you in finding a suitable alternative which you are happy with, however, a difference may be required to be paid. If you do not wish for an alternative product, we will cancel the order and any pending transaction promptly, please be aware that funds may take several days to reallocate in your account. Some items have very limited availability, very occasionally we may need to limit the amount supplied per customer to try to ensure that as many customers as possible can gain access to them.


In accordance with the Consumer Contracts Regulations 2013, you have 14 consecutive days from the day you receive your parcel to cancel your contract with us. Should you wish to do this we require written notification via email or post. You may do this either before you receive , or it can be placed within the parcel upon its return. If goods have been dispatched, you will be expected to cover the cost of return or pay for the cost of retrieval if the courier hasn’t yet been delivered.
Any non-personalised cancelled items must be returned to us in resalable condition, unused and complete with original packaging. When returning, please protect product packaging by using additional outer packaging to return.
We regret that we are unable to cancel orders for personalised or decorated items if the personalisation process has begun.

Personalised/Decoration Items, User Uploaded Content and Customisation Requests

Generally: If you are purchasing a personalised/Decoration item, we will process a pre-authorisation and collect payment when the order is first placed. The payment will be taken before the item is sent for personalisation not immediately before dispatch.

Once an order containing personalisation/decoration items has begun the personalisation process it cannot be changed or cancelled. All personalised/decorated items cannot be returned unless an item has genuine manufacturer’s fault.

Direct Print reserves the right to utilise our knowledge and expertise in positioning, sizing and the method of personalisation and customisation. Any images shown on Our Site indicate only a rough guide as to how the finished item will appear. By placing your order for personalised or customised items you agree that Direct Print will use the guidelines provided by you during the order placing process to determine an appropriate and suitable way to personalise or customise your order and you agree to accept the decisions made Direct Print make when using the guidelines provided by you.

Teamwear and Garment Personalisation:
Crest and Sponsor logos will always be produced to industry standard size and placed in the most suitable place in the garment in the area you have suggested. We cannot cover manufacturer logos. If you have elected to add customisation to an area already populated by a manufacturer or brand logo your customisation will be placed in the area you have indicated as appropriate to also ensure that the manufacturer or brand logos is also still visible.
In most cases Direct Print may choose to send a sample for you to sign off before personalising or customising your order. This will not happen on all orders, especially repeat orders, as our experts are usually certain of the best placement and method to use and will always follow industry standards where possible. If a sample is sent to you the processing times and expected fulfilment times will be impacted while your confirmation is awaited. Once a sample has been approved by you it cannot be amended further as production will commence upon receipt of your approval.

User Uploaded Content:
If you upload an image to Our Site or email us an image to us to be used when personalising or customising a teamwear order you must provide the highest resolution file that you are able to supply. If the image is not of sufficient quality, we may not be able to accept your order and will contact you to obtain a better quality image or alternatively offer a ‘re-drawing’ service for a fee of £14.99 + VAT to make your image usable.

You must have the right to use any images that you upload or email in the way that you intend for them to be used. You must also have the right for us to use the images in the way that you request for us to use them. By uploading images to Our Site or emailing images to us, you are informing us that you have the right for the images to be used by you and by us. You must not upload or email any images where you do not have the right to do so and you will be liable for the consequences of any copyright infringement. By uploading images to Our Site or emailing images to us, you agree that you have ensured that your intended use of that image does not:
● Infringe anyone’s copyright - you are either the copyright owner or the copyright owner has granted you permission to use the image on your item.
● Infringe upon anyone’s privacy or data protection rights - any people used in images or whose data is used in any part of your customised kit should be fully consented for this to take place and you should obtain written approval that such consent has been provided. Direct Print will not be held liable if you have failed to do so.
● Infringe any other rights, such as a trademark, of person on entity
● Contravene any law
● Include anything that is false, inaccurate, misleading, offensive, threatening, defamatory or might cause needless harassment, alarm, distress, upset, embarrassment, annoyance or inconvenience to any person
● Contain material that is obscene, indecent or offensive or promotes discrimination or incites hatred or violence
● Contain any computer virus, macro virus, trojan horse, worm or anything else designed to interfere with, interrupt or disrupt the normal operating procedures of a computer or to covertly intercept or access data or personal data without authority We prohibit the use of our upload service to anyone contravening any of the terms of our User Uploaded Content Rules (as detailed above).

Claims for Non Arrival of Order/Return

Orders will be dispatched within 14 working days. Please note that this timescale is only an estimate and does not constitute a guarantee. You may need to allow extra time for your order to arrive if it has not arrived before the estimated delivery date. Direct Print uses reputable couriers who will allow you to track your order so you will be able to follow its progress and see when delivery is likely to take place and couriers may deliver to a safe place. To keep an eye on your order, once this has been dispatched you will be sent an email of the tracking information. Please note that if you select a ‘Standard’ delivery service your parcel will be sent through the postal network and in the UK claims for non-arrival of orders will not be investigated until 25 days have elapsed since the parcel was dispatched.

Valid claims of non-receipt are extremely rare and we will always make sure that we do the right thing to minimise any inconvenience caused by delays in transit. You should contact our customer service team as early as possible if you have any concerns about your delivery. If our carrier has scanned your parcel as delivered to you but you have not received it, or if your return is showing as scanned delivered to us but we have not yet processed it, please contact our customer service team. You will be required to allow us 10 business days from our acknowledgement of your claim to investigate all such claims. You will also need to fully cooperate in the investigation and provide us with all documentation that we request during the process. Failure to do so will result in a failed claim.

Regrettably online retailers are often targeted by criminals engaging in fraudulent activities and theft which focus on bogus claims of non-receipt of delivery or return (eg. theft made through so called “SE” or “Social Engineering” techniques, DNA/LIT/MI scams, fraudulent EB/PEB claims, FTID returns and digitally altered POPs). Crimes of this nature are very damaging to retailers and genuine consumers alike.

Direct Print is acutely aware of the techniques employed by these criminals and as a result our investigation process is very thorough. As part of the process you may be required to provide some or all of the following:
● A signed and witnessed declaration indicating that you have not received your items in spite of the couriers indication that they have safely delivered it
● Proof of address
● A police report detailing the fact that your order was stolen from your property
● A face to face meeting with the couriers who delivered your parcel
● In the case of a return - proof of postage that will be passed to the couriers for verification that it has not been altered
● In the case of a return - an affidavit indicating that the items being claimed as returned were legitimately returned by you and that evidence supplied by you has been fabricated or digitally altered (if you are in the UK and retail value of your return is over £”50 or you are not in the UK, you will be required to range your own courier and will be liable for ensuring that it has the relevant tracking/insurance in the event that we do not successfully receive your returned items so your claim would be with your courier of choice and not Direct Print so you will need to satisfy their requirements for investigation of your claim)

No claims of “non-delivery” or returns claims will be exempt from investigation. Investigations will be executed as swiftly as possible; however, 10 working days is required to allow the retrieval/review of CCTV footage (from our own warehouse, local Post Offices, Couriers depots and Delivery driver dash cams/PDAs etc) and the completion/review of all relevant documentation.
Where the investigation concludes that an attempt to defraud the company has taken place, it is Direct Print’s policy to refer such cases for prosecution and all evidence collected will then be passed to the relevant authorities. We operate a zero tolerance to such criminal activity and are committed to protecting ourselves, our fellow online retailers and our customers from the increased costs that are associated with becoming a victim of these crimes.

Returns Policy

All goods supplied by Direct Print are from official sources and covered by the normal retailers warranty. You can return any item with 28 days of receipt for a refund or to exchange the same item for an alternative size, but the items returned must be their original condition, which includes any packaging. For example, shoes are to be returned along with the original shoe box, any tags attached and in new condition, (not used outside or on abrasive surface).

Please note that if your order is worth over £250.00 then we recommend that you return your item via recorded/tracked delivery (using your national courier service is the most cost effective) as you are liable for the item until it is received by us and signed for. Please ensure that the item is adequately packaged, complete the returns form on the dispatch note and if required, include a brief note in the parcel to explain why the item is being returned.

If you wish to return goods, please ensure that the item is adequately packaged, complete the returns form on the dispatch note and if required, include a brief note in the parcel to explain why the item is being returned.

Faulty Products - If you are not able to find a carrier please send us some pictures of the damage to and we will see if we can process your claim without receiving the item back. Please note that we are not always able to process claims of faulty goods using images alone. All goods will be inspected on return. We reserve the right to refuse a refund or exchange if the goods returned are deemed to be damaged or tampered with not in accordance with normal use. This does not affect your statutory rights.
Personalised/Decorated Items - Regrettably, we cannot accept a returned item that has been personalised/decorated unless it is a fault of the manufacturer.
Direct Print products are from official sources and covered by the normal manufacturer warranty. Whether you are in the UK or outside of the UK, if you believe you have received a faulty product, please contact our customer service team by email with an image of your item and explanation of the fault so they can advise you on the best outcome of the situation.

Alternative Dispute Resolution (ADR)

If you are unhappy with the service or product you have received from us, we have a dedicated team who will endeavour to resolve any complaint or grievance that you may have. However, should you wish to dispute a decision we have made and would rather raise this with an independent body, please see the following link for the European Commission’s Online Dispute Resolution:


Direct Print may provide links to websites owned by Direct Print and associated third parties that may not relate to Direct Print. All links provided on our sites are for your convenience only. Access to websites that are owned by third parties is at your own risk and Direct Print is not responsible or liable for such third-party websites

Published Activity

Direct Print allows you the option to publish your actions on Direct Print website to social media platforms. Direct Print does not control which information gets disseminated on participating social platforms. You agree to allow Direct Print to check your Direct Print cookies when you are visiting participating social platforms and allow Direct Print to receive information about your use of those social platforms. You can deactivate this publishing feature on your social media profile.


Direct Print will endeavour to ensure that Our Site is continuously fully operational. However, we cannot guarantee that Our Site will be fault free. Access to Our Site may be interrupted or restricted to allow for emergency or routine repairs or maintenance to be carried out or the introduction of new facilities or services.

By using Our Site, you acknowledge and agree that the internet uses elements and relies upon services, input and facilities which are not within the control of Direct Print and if Direct Print is totally or partially prevented or delayed in the performance of any of its obligations in providing a particular service, such a situation will constitute a force majeure and Direct Print shell be excused the performance for so long as such a situation endures.

For the purposes of these Term and Conditions, the term force majeure shall be deemed to include any cause affecting the performance by Direct Print of its obligations arising from or attributable to acts, events, omissions or accidents beyond the reasonable control of Direct Print and in particular, but not by way of limitation, shall include strikes, lock-outs, other industrial action, actual or threatened terrorist action, civil commotion, riot, crowd disorder, invasion, war, threat or preparation for war, fire, technical or power failure, software, hardware or telecommunication or other network failures, interruptions, disruptions or malfunctions, explosions, storm, flood, earthquake, subsidence, structural damage, epidemic or other natural or physical disaster, any legislation, regulation, rule or ruling of government, court or any competent authority.

You agree to indemnify, defend and hold Direct Print, their directors, employees, information providers, licensor and licensees, offices and partners, (collectively, the “Indemnified Parties”) harmless from and against any and all liability and costs (including, without limitation, legal fees and costs), incurred by the Indemnified Parties inconnection with any claim arising out of any breach by you these Terms and Conditions. You will cooperate as fully as reasonably required by Direct Print as the case may be, in defence of any claim. Direct Print reserves the right, at their own expense, to assume the exclusive defence and control of any matter and you shall not, in any event, settle any matter without the written consent of Direct Print.

Limitation of Liability

To the fullest extent permitted by applicable laws, none of Direct Print nor any of their respective Directors, employees, affiliates or any representatives will be liable for loss or damages arising out of or in connection with the use of, or inability to use, the materials in and/or facilities or services offered through Our Site, including but not limited to, indirect or consequential loss or damages, loss of data, income, profit or opportunity, loss of or damage to property and claims of third parties, even if Direct Print have been advised of the possibility of such loss or damages or such loss or damages were reasonably foreseeable. If this clause is unenforceable in whole or in part in any jurisdiction due to relevant laws, then in no event shall Direct Print accept liability to you for all damages, losses, and claims (whether in contract, tort (including, but not limited to, negligence), or otherwise) exceed the amount paid by you, if any, for accessing Our Site.


We have the right to amend, remove or vary our services and/or any part of Our Site (including our T&Cs) at any time.

Contact Us

If you have any comments, complaints or questions about Our Site or any products supplied to you, please let us know by:
● Emailing
● Write to us at:
Unit 3 Block A5 Pinewood Court,
St. Davids Industrial Estate,
NP12 3SW

Website Use Restrictions
You may use the Content only for your own non-commercial use to participate in Our Site or to place an order or purchase products from Direct Print. Any other use is prohibited unless agreed to by Direct Print in writing.

You agree not to change or delete any ownership notices from materials downloaded or printed from Our Site.

You agree not to modify, copy, translate, broadcast, perform, display, distribute, frame, reproduce, republish, download, display, post, transmit or sell any intellectual property or content appearing on Our Site, including user-generated content, without the prior written consent of Direct Print, unless it is your own user-generated content that you legally submitted on Our Site.

You agree not to not use any data mining, robots, scraping or similar data gathering methods. Nothing in these Terms of Use shall be interpreted as granting any licence of intellectual property rights to you.

Fraud Prevention

To help prevent credit/debit card fraud, we may request additional information should we have any concerns with your order. This additional information would be proof of billing address or simply a conversation with you, so we can discuss our concerns.

Direct Print will never cancel or not accept an order without liaising with the customer unless we are certain the order was not genuinely placed by the cardholder.

Any details which are confirmed as fraudulent are passed to the UK police force in cooperation with Action Fraud ( Credit card fraud is illegal, and we will fully cooperate with the police and crime prevention agencies to prosecute those who break this law.
If you have any concerns/questions regarding our fraud processes, or you are in law enforcement and require information regarding a specific transaction, please contact and a member of our team shall be in contact.

Warranty Disclaimer

Direct Print is not responsible or liable of any User Generated Content or other Content posted on Our Site or for any offensive, unlawful or objectionable consent you may encounter on or through Our Site. Our Site User Generated Content, Content and materials and products on Our Site are provided and without warranties of any kind. To the fullest extent permitted by law, Direct Print disclaims all warranties, express or implied, including, but not limited to, implied warranties of title, merchantability, fitness for a particular purpose and non-infringement. Direct Print cannot guarantee and does not promise any specific results from the use of Our Site. Direct Print does not represent or warrant that Our Site will be uninterrupted or error free, that any defects will be corrected, or that Our Site or the server that makes Our Site available are free if viruses or anything else harmful. To the fullest extent permitted by law, Direct Print does not make any warranties or representations regarding the use of materials or Content in Our Site in terms of their correctness, accuracy, adequacy, usefulness, reliability or otherwise. You understand and agree that you download or otherwise obtain Content (including any mobile client) at your own risk and that you will be solely responsible for your use and any damage to your mobile device or computer system, loss of data or other harm of any kind that may result. Direct Print reserves the right to change all Content and other items used or contained in Our Site at any time without notice. Some states do not permit limitations on warranties, so the above limitations may not apply to you

Governing Law

These Terms and Conditions and any contracts made under them are governed by and shall be governed and construed in accordance with the laws of England and Wales whose courts shall be courts of exclusive competent jurisdiction. We make no representation that materials on this Site are appropriate or available for the use in other locations and accessing them for the territories where their contents are illegal is prohibited. Customers who access this website from locations outside the United Kingdom do so at their own risk and on their own initiative and are responsible for compliance with local laws, to the extent that any local laws are applicable. Nothing in these Terms shall in any way be deemed to restrict or affect your statutory rights under English Law.


We reserve the right to suspend your use of Our Site at any time for operational, regulatory, legal or other reasons. We may terminate your use Our site and/or your account with us with immediate effect if you breach any of these Terms.

Date of last revision: 25th November 2023