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Privacy Policy

Direct Print - Privacy Policy

Please read all the following information carefully.

By using Our Site and/or registering with us, you are agreeing to the terms of this Policy.

Direct Print is committed to protecting and respecting any personal information that you provide to us. Your privacy as our customer is very important to us. We aim to always respect your data protection rights in compliance with the latest Data Protection Laws.

Who We Are

Our Site is owned and operated by South Wales Suppliers Ltd.

This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Personal Information We Collect

When you visit Our Site we automatically collect different types of information, which enables us to provide you with a better online experience. Information collected about your device, includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

As you browse Our Site, we collect information about the individual web pages or products that you view, what websites or keyword search terms referred you to Our Site, and information about how you interact with Our Site. We refer to this automatically-collected information as “Device Information”.

We may also collect and process the following data about you:
- Information that you provide to us by filling in forms on Our Site

This includes information provided at the time of requesting products, services or information from us:
- Information that you provide to us when you write to us (including email).
- Information that you provide to us when we speak to you by telephone.

We may make and keep a record of the information you share with us:
- Information that you provide to us by completing surveys
- Details of transactions you carry out through Our Site including the fulfilment of your orders
- Details of your visits to Our Site but not limited to, traffic date, location data, weblogs and other communication data, whether that is required for our own billing purposes or otherwise and the resources that you access; or information obtained by us from third parties in accordance with the Act.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies , and how to disable cookies, visit
- “Log Files” track action occurring on Our Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse Our Site.

When you make a purchaser attempt to purchase through Our Site we collect certain information from you, including your name, billing address, shipping address, email address and telephone number.

We refer to this information as “Order Information”. We use the Order Information that we collect to generally fulfil any orders placed through Our Site (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:
- Communicate with you; screen our orders for potential risk or fraud, and when in line with preferences you have shared with us, provide you with information or advertising relating you our products or services

Disclosure of your Information to Third Parties

We may share personal information with carefully selected third party service providers and other organisations who provide us with support services or that help market our services. We provide these third party services providers or organisations with such information as they may need to allow them to perform their functions.

We may also disclose your personal information to third parties if we are under duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions of Our Site, to protect the rights, property, or safety of Direct Print, our clients, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection or where we have your consent to do so.


In order to be able to offer your Klarna’s payment options, we will pass Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna can be found here
Your personal data is handled in accordance with Applicable data protection law in accordance with information in Klarna’s privacy policy.


In order to be able to offer you PayPal as a method of payment, we will pass to PayPal certain aspects of your personal information, such as contact and order details, to enable PayPal to process payments for you. General information on PayPal can be found here.

Segmentation & Personalisation

We may use the information you provide to us, as well as information from the products you have browsed or purchased, or services you have utilised such as a “Product Finder”, or events or competitions you have entered, to segment you within our database and personalise communications on products and services that may be interesting to you. In doing so, we may combine the information you provide to use with information that we create about your online activity, including internal insights and analysis.

Any consumer that purchases multiples of single product code or purchases large volumes of hype products would be classed as breaching our terms and conditions and would have their Membership cancelled.

Storage of your Data

The data that we collect from you may be transferred to, and stored at, a destination inside or outside the European Economic Area (EEA). It may also be by staff operating inside or outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your orders, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing and/or processing. We will take such steps as we consider necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us via email and Our site are stored on our secure servers.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security if your data is transmitted to Our Site, any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access.

Uses Made of Information:

Aggregated Statistics

Google Analytics is used by Direct Print to collect standard internet log information and details of visitor behaviour patterns across Our Site.
We do this to find out things such as the number of visitors to various parts of Our Site. We may collect information about your computer or device, including where available your device type, IP address, operating system and browser type, for system administration. This is statistical (non-personal) data about a user’s browsing actions and patterns. This information is anonymous and is only processed in a way which does not identify anyone/ Please see for information. You can also opt out of Google Analytics here:


We use Google Tag Manager to provide targeted Ads for products and services that we think may be of interest to you. We do this based on your site usage and across social media platforms. You can opt out of these services using links below:
Facebook -
Google -
Bing -


For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer (“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit Cookies, which are small text files, contain information that is transferred to your computer’s hard drive. They help us to improve Our Site and deliver a better and more personalised service.
You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block cookies (including essential cookies) you may not be able to access all parts of Our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit Our Site.

Data Retention

When you place an order through Our Site we will maintain your Order Information for our records unless and until you ask us to delete this information.

Fraud Prevention

There may be times when we need to ask you for additional personal information to enable us to complete your order. Examples of this information could include proof of ownership of payment card, proof of your identity and/or proof of your address. This information will only be requested from you in rare circumstances if the other information provided gives cause for concern over the legitimacy of the order. Providing this information is in the legitimate interests of both you and Direct Print to ensure that neither party are the victim of fraud. Information would be requested by email from our Business Protection Team ( and would be retained only until the order is released. AT this point the data would be deleted. This information could include images of driver’s licence, passport, utility bills, payment cards etc. as necessary.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. You can exercise this right to prevent such as processing by contracting

You have the “right to be forgotten” and can ask us to erase all personally identifying data we hold.

You can exercise your right to erasure by clicking the “Delete my Account” link available within the My Account section of Our Site.

Access to Your Information

You have the right to request access to certain information held by us about you. Your right of access can be exercised in accordance with the Data Protection Law.
Please contact

Children's Privacy

Our Site is not intended for use by children under the age of 13. We will not knowingly collect personal information from them. If we discover that a child has provided us with personal information, we will use reasonable efforts to delete this information.

If you have reason to believe we may have accidentally received personal data from a child under the age of 13, please immediately submit details through our Contact Us page.

Changes to our Privacy Policy

We may update this Policy at any time without notice. Any changes we may make to this Policy in the future will be posted on this page. Your continued use of Our Site following the posting of change to this policy, will mean that you accept these changes.

Date of last revision: 27th November 2023